NO FEAR

What does courage look and feel like? For Melmendi, courage took the form of creating her own lane and viability. 

A full-time personal chef and realtor from the city of Toronto, overcoming her fears made her realized what she’s capable of. Coming face to face with her fears, as well as visualizing a happy place are methods she relies on to overcome fear.

She can be seen in our unisex “FELA” t-shirt as a reminder that without fear there cannot be courage.

 Photographer: Yao

Creative Direction: Melmendi & Yao

INDIVIDUALITY

The realization of ones essence is not the end of its story; in fact, its story does not have an end. It is a continual process of growth and increasing maturity.

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Model : Basma

Photographer : Adrian Dénommé

Creative Direction : Déji Kalakuta

CAN’T COMPLAIN

Can’t Complain : “Used as a response meaning fairly good or well or a state of being carefree and contented”

For Annick and Teona, this has been their motto since the beginning of the COVID-19 pandemic/lockdown - It is a reminder that some things are still good despite the world going through a frightful and unpleasant times.

They have both set out to continue achieving their goals. For Annick: Opening her own visual recording studio in Toronto while Teona continues her education as well as starting her business during the pandemic.

This drop highlights the good, despite times of perplexity.

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Creative Director : Déji Kalakuta

Assistant : Elay Junior

Starring : Teona & Annick

Photography : Déji Kalakuta

Money man

Photojeffstiggs Model : lenge_ Creative Direction : chxrly7 Art Direction || Stylist : banksstyle_